We plan to represent the celebrity through props mainly, props such as designer products and the way in which the character always looks well put together even at times such as going to bed. Where as a 'normal' everyday person may be ready for bed wearing a massive comfy dressing gown. The use of the magazine cover as well represents that she is famous and the industry as people who are famous appear on the covers of magazines.
Who produced the film? Kathleen Kennedy and Allison Shearmur Who directed the film? Gareth Edwards What other films have they directed? Godzilla, Star Wars the Last Jedi, Monsters What was the budget? $265 million (gross) $219.5 million (net) Who stars in it? Felicity Jones, Diego Luna, Riz Ahmed, James Earl Jones What other films have they been in? Felicity Jones was in The Theory of Everything, The Amazing Spiderman 2, InfernoDiego Luna was in Narcos, Frida What technology has been used to make the film? (what cameras did they use? how was the film edited? what CGI was involved?) They used CGI to bring old characters into the newer film that appeared in it 40 years ago.
How was the film marketed? Which different marketing tools were used? Promotion of Rogue One had to be delayed because of the release of the film Mission: Impossible - Rogue Nation in July 2015 because they had similar titles. Lucasfilm released a teaser trailer for Rogue One on April 7th 2016, this trailer was highly praised by reviewers for its portrayal of strong female characters. They marketed the film through many posters including a number of individual posters of main characters from the movie. These iMax posters are extremely artistic. They also used a number of trailers and released them at big times such as the summer olympics giving them major spotlight. There was also a use of social media creating their own Instagram, facebook, twitter and Tumblr. The company also did lots of cross promotions to promote the movie advertising through big names such as Gillette, Uber and many more. What examples of synergy with other products/merchandise can you find? Disney are really good at placing their brand everywhere so that we cannot escape it. Disney own ABC, Good Morning America, they had the anchors of the show reveal new Star Wars toys and dressed up as Star Wars characters with their own recreated trailer of the film. This is extremely effective especially for people living in America as most people will tune into GMA every morning before going forward with their day so it will be seen widely by everyone. The company also released Star Wars clips during evening programming on ABC and ESPN, this means that the stereotypical older male audience will see these clips as they are the target audience they are trying to reach as they will be watching American sport. What examples of cross media convergence can you find? Disney and their merchandise for the movie What examples of technological convergence can you find? Through the use of social media and apps, Star Wars has their own app where you can take pictures and you can connect with the film and be more involved. Where and When was this film released (nationwide, worldwide) and in what cinemas? Rogue One was released on the 13th December 2016 worldwide, some countries had a delay by a couple of days. It was released in cinemas everywhere including, iMax, Curzon and more. What formats was it available in (digital/ 3D etc...) ? The film was available in Blu-ray/ 3D/ DVD/ Digital copy Who is the target audience? 10 and up (mostly a male audience) , however this may be more targeted towards a female audience as there was a huge portrayal of strong female roles.
https://docs.google.com/forms/d/1IVUHzWLykKke-TYHG6fTP6S8Mfsqd_hXVwLosRBOXxE/edit For my audience questionnaire I used google forms to research what my audiences preferences in films are this is useful because it helps me see a variety of different genders and ages and what they would watch. I intend to publish it on social media sharing it with a wider audience. I asked many different types of questions including, the age , the gender and where my audience would prefer to find my trailer. I wanted to research my target audience and if they would enjoy or be intrigued by the type of film myself and my production team are creating. These are the questions I intend to ask: What is your age? - 20 and under - 21 and over Gender? - Male - Female - Prefer not to say What is your favourite film genre (pick as many as you wish) - comedy - horror - thriller - action - drama - romcom - historical - literary adaptation - sci-fi - documentary 3 recent films you've watched - Where do you watch films? - cinema - DVD - BBC iplayer - Amazon Prime - Netflix - Other streaming services Do you watch trailers before watching a movie? Have you seen any of these trailers? (using links) What platform do you use to find out about films? - cinema - television - websites - social media Are you influenced by: - reviews - recommendations - social media - talk shows
To plan how to reach my specific target audience I needed to know who they were and what their interests are. I researched the age, gender, ethnicity and social class of my target audience. I also found out what their media needs and wants are so that I can create a film that will satisfy them. Ultimately in order to market my movie I had to find out the best way to reach my target audience. To show how my research has helped with my planning I have answered the questions below with pictures to support. 1. Who is my primary target audience?
Mixed audience aged 15-34 who enjoy a drama and suspense film.
After doing some research we discovered that our audience would watch films such as the above , all these films relate to ours as they are comedies, romcoms, suspense and drama. Some of which involve a story line based on famous people struggling in the spotlight. 2. What kind of films and television are they likely to prefer?
Research shows that our audience will be most interested in watching a film such as a Simple Favor as it has comedy and is suspenseful that is a drama/thriller. It is about Stephanie who is a single mother and Sean, Emily's husband, who are set out to discover the mystery behind Emily's disappearance, however they come across many secrets that theyweren’t expecting.
3. What platforms do they choose to watch films and where are they likely to see information about films? Our audience will choose to watch their films in cinemas such as the everyman so they can capture the full experience with the sound extra loud. Although they may also like to have the option of having it online after the release of the movie on places such as Netflix or Sky.
Our audience are likely to see information about films through movie posters in shopping malls, trailers and social media.
4. What brands do they prefer?
5. What makes my film stand out from the competition? We are focusing on how famous people suffer in the spotlight and how being famous isn't as glamorous as we all dream it to be.
6 . Why should my audience watch my film? My audience should watch my film because even though there are films that also look at the lives of famous people such as musicians, mine differentiates as it looks at the personal lives of a celebrity and how they are effected and how it effects their family. It gives an in look on the lives we are hidden from and doesn't glamorise being famous. Its a personal, emotional, suspenseful film that is a must see!
A story based on a prominent figure in the public eye who has found herself caught in a scandal. One that she can't get away from. What will she do to get away from it? How will she protect her family? What our production is about - As a group we have decided to create an opening of a film based on the life of a celebrity. This film opening will help show the real world and reality of how celebrities are really affected by the spotlight. It is going against all the films that glamorize the career of being in the spotlight. Our film will open with the character of Blake spending some bonding time with her daughter In the safe and secure place of her home, in this scene we don’t see a famous idol we see an everyday working mother who loves and cares about her daughter, this shows a softer side of her and instantly makes the audience connect with her and see her as a caring individual who has a home to provide for. The scene will be set in a child’s bedroom to make it feel as authentic as possible. As the scene moves on we see her discover that a long time secret that she had put behind her has been placed in the spotlight and her secret is out, it is everywhere she goes, causing her to struggle to cope as the panic starts to kick in.
One scene that is very important for our opening is the paparazzi scene. This scene will be extremely difficult to film as we will need lots of different technology and lots of people to help achieve the perfect scene. This scene is to set the scene and show how drastic being famous is, it is a stereotypical expectation of what celebrities see as soon as they leave the house or when they are working on the red carpet. In this scene we will include lots of different camera angles and editing techniques to heighten the anxiety she is feeling and to increase the speed as her thoughts going through her head are going just as fast.
The opening will end with the final question – where is she going? As we see the young mother in panic mode after facing her first day outside the house since the news hit. This scene will include clips of her throwing clothes around and rapidly packing bags and grabbing passports leaving the audience unaware of what she is panicking for. The audience will see her change her identity, changing what she usually wears, changing her car, trying to hide and protect herself. It will end with her getting into a car that she would never usually drive and taking her daughter with her with no explanation.
CHARACTERS MAIN CHARACTER - our main character will be played by Leila Saville, this is the famous person, Blake, the whole of the film is focused around her and her life, showing the audience aspects of her work life and her personal life. BODY GUARD - Her bodyguard is not a major role but is someone who will be seen throughout as he shows the importance of her, that she has to be protected especially at a time like this. HER DAUGHTER - her daughter is a prominent figure throughout as she brings out the kind personal side of her mother which shows the reality of having this career. She will be in it throughout and will create emotion for the audience.
We started the planning of our production by making a mind map and brainstorming different ideas , including people, location, genre, props and plot. Putting together different ideas of what we could do and connecting them.
from making our mind map we concluded lots of ideas of what we want our film to include, and the props needed. We decided against doing a romance film and concluded we wanted to a drama mystery based on a famous individual who is going through a difficult time being stuck in a scandal. We talked about the different props we will need along with casting as well to focus on mise-en-scene. These are just rough ideas of the things we will need and what out plot will be.
Our brief was to create a title sequence using only a table top and props with a small part of live action at the end of it , using the soundtrack of Emily Barkers Nostalgia; and add in titles.
I watched the title sequence of Delicatessen (1991, Jean-Pierre Jeunet) and study how its inventive camerawork tells a story at sets the theme. As a group we used this title sequence as inspiration to create and original title sequence by setting up the mise-en-scene using a table covered in a black cloth and using props to place on the table to create a story sequence. We used the soundtrackNostalgia by Emily Barker (the Wallander theme tune). We started off our title sequences by filming the tabletop scenes. The props we chose included old pictures, some of a couple and some of a man that looked like he was fighting in the war, as well old written letters, and alcohol and what looks like lines of drugs. We chose these props because we thought it could create a story line of Nostalgia reflecting the title, a girl who has struggled with the change of the loss of her significant other because he has gone off to fight in the war, as a result of this change she has turned to alcohol and drugs. We also then went on to film the live action part of the title sequence, this shows the young women walking around holding her bottle of prosecco and then approaching another person holding a large sum of money while being handed drugs and cigarettes.
Our filming turned out to be extremely successful and worked out really well, we placed the objects very carefully on the table, so they made sense and created a story within themselves. However it wasn’t always easy to film we found a couple of issues along the way, such as when filming the table top part we struggled to keep a smooth transition from each object, as well as it was difficult to make sure that we always only had the black cloth and objects in the shot and would sometimes go over the table to where we would see the floor and peoples feet, this ruined the effect of the title sequence, meaning it took multiple shots to make sure this hadn’t happened and to maintain the effect. When filming the live action, we had a similar problem with making sure we didn’t get people in the background and making sure we didn’t have modern objects ruining the aesthetic. We managed to fix these problems as a group as while Evie was filming, I would follow her and watch the screen to make sure that no other objects would be in the frame and if so would tell her.
We edited the title sequence using iMovie on the iMac, we cut the song so that it started at about 8 seconds so it would fit well with our title sequence. We also made sure we put the names of each individual person in relevant shots for example, when the hand comes into the shot looking at the photo we put ‘Leila Saville’ as she was the one who did this part and it seemed relevant to put it there. For the live action we did a tracking shot following the girl holding the bottle as we thought it seemed effective and created suspense to where she was going. We also did an over the shoulder shot for the drug deal as it makes the audience focus on the objects rather than the surroundings. We made sure that our title sequence lasted about 1 minute as an opening has to be very short and we are practicing for when we do our final production.
We named our production company Moontale Studios and our film title is ‘Saudade’ , the meaning of this is from a Portuguese word which means being nostalgic, experiencing the presence of absence, longing for someone or something that you remember lovingly but know you can never experience it again. We thought this fit really well with our film as it reflects the storyline quite well and is a bit different to anything we had heard before.
To Kill a Mockingbird
While researching film openings on scoopit! I discovered the opening of the famous book and movie To Kill and Mockingbird. The opening of this film instantly caught my attention as I started to see comparison between that opening and my opening of Suadade that I did with my group. I found that the props used were very simplistic and house held props quite like the ones we used in Suadade.The camera angles and shot types were also very similar to the ones we used.
