STARWARS CASE STUDY

Who produced the film?
Kathleen Kennedy and Allison Shearmur 
Who directed the film?
Gareth Edwards
What other films have they directed? 
Godzilla, Star Wars the Last Jedi, Monsters
What was the budget? 
$265 million (gross) $219.5 million (net)
Who stars in it?
Felicity Jones, Diego Luna, Riz Ahmed, James Earl Jones
What other films have they been in? 
Felicity Jones was in The Theory of Everything, The Amazing Spiderman 2, InfernoDiego Luna was in Narcos, Frida 

What technology has been used to make the film? (what cameras did they use? how was the film edited? what CGI was involved?) 
They used CGI to bring old characters into the newer film that appeared in it 40 years ago. 


How was the film marketed? Which different marketing tools were used?
Promotion of Rogue One had to be delayed because of the release of the film Mission: Impossible - Rogue Nation in July 2015 because they had similar titles. Lucasfilm released a teaser trailer for Rogue One on April 7th 2016, this trailer was highly praised by reviewers for its portrayal of strong female characters. They marketed the film through many posters including a number of individual posters of main characters from the movie. 
These iMax posters are extremely artistic. They also used a number of trailers and released them at big times such as the summer olympics giving them major spotlight. There was also a use of social media creating their own Instagram, facebook, twitter and Tumblr. The company also did lots of cross promotions to promote the movie advertising through big names such as Gillette, Uber and many more. 
What examples of synergy with other products/merchandise can you find? 
Disney are really good at placing their brand everywhere so that we cannot escape it. Disney own ABC, Good Morning America, they had the anchors of the show reveal new Star Wars toys and dressed up as Star Wars characters with their own recreated trailer of the film. This is extremely effective especially for people living in America as most people will tune into GMA every morning before going forward with their day so it will be seen widely by everyone. The company also released Star Wars clips during evening programming on ABC and ESPN, this means that the stereotypical older male audience will see these clips as they are the target audience they are trying to reach as they will be watching American sport. 
What examples of cross media convergence can you find? 
Disney and their merchandise for the movie
What examples of technological convergence can you find?
Through the use of social media and apps, Star Wars has their own app where you can take pictures and you can connect with the film and be more involved. Where and When was this film released (nationwide, worldwide) and in what cinemas? 
Rogue One was released on the 13th December 2016 worldwide, some countries had a delay by a couple of days. It was released in cinemas everywhere including, iMax, Curzon and more. 
What formats was it available in (digital/ 3D etc...) ? 
The film was available in Blu-ray/ 3D/ DVD/ Digital copy
Who is the target audience? 
10 and up (mostly a male audience) , however this may be more targeted towards a female audience as there was a huge portrayal of strong female roles.