My chosen film A Star is Born is positioned as a drama/romance movie. The movie is a widely popular movie that came out on October 5th 2018. The love story is based on an established musician Jackson Maine who discovers a struggling artist Ally, she has given up on her dreams performing in bars and works in a tedious job at a restaurant, when Maine asserts her into the spotlight which leads her to huge fame. As Ally's career takes off, the personal relationship between her in Maine is breaking down as Maine is fighting against his ongoing battle of substance abuse.
This award winning movie did extremely well, but that wasn't just luck, the distributors Warner Brothers worked very hard on multiple different ways of marketing for the movie, so that it had worldwide viewing and lots of attention. Here are some examples of how A Star is Born was marketed:
The Posters
The movie has multiple different posters for the marketing campaign. Some of which are individuals of the main characters. These posters are greatly effective as they introduce us to the characters in the movie, this is also an example of the famous movie talent being used to help with marketing that Chris Bessling talked about. Stars such as Lady Gaga have a massive fan base, by having her name as one of the main stars of the movie means that she will have loyal fans who will automatically want to see the movie. As well as Gaga, another massive star is in the movie and also the director of the movie, Bradley Cooper. Bradley Cooper is famous and known for his rolls in well known movies such as the hangover and guardians of the galaxy. He has a wide fan base from adults to teenagers and younger kids. This will entice viewers to see A Star is Born as they know it will be a good quality movie and will have high standards for the film. For Blumler and Katz audiences use media to gratify needs, here it is audiences as fans of particular talent. The other posters also show Ally and Jackson (Lady Gaga and Bradley Cooper) in each others arms as they perform. The first poster released at the same time as the trailer shows Ally and Jackson together while he is strumming his guitar and she has her notebook open, this communicates to the audience that these two are in love who make music together. The posters show the implication of music throughout the film and the continuous story of love.
The Trailers
The trailer starts off with showing Jackson Maine performing one of his songs to a huge crowd. This shows us that the film will be based a lot around performance. As the trailer goes on we see multiple different elements that show this movie is filled with love, drama, fear, suspense and seems quite personal. As the music speeds up so do the shots and cuts in the trailer showing lots of different elements of the movie, this creates suspense and intrigues the viewer as there are so many unanswered questions. This was a main part of the advertising campaign as it really pushed the campaign as viewers finally had a glimpse into what the movie was really going to be like.
Online and Social Media
The movies online and social media campaigns are all very closely linked but are done very well and are extremely efficient. The website for the movie has a huge splash of the trailer for the movie that prompts said 'get tickets'. Which also goes on to have an about section telling us a brief summary of the movie and what to expect. There are also links to the facebook, twitter and instagram profiles.
There is also the usual materials such as the gallery section, videos and information on the amazing soundtrack.
On the lead up to the release of the movie the instagram, twitter, and facebook posted countdowns towards the release of the film. Including clips with quotes of parts of the film, creating excitement for the release of the film. The instagram page also has IGTV videos which are longer clips including the trailers and some performances. The Twitter page for the film involves retweets of reviews of the film and feedback from massive names such as Katy Perry and other famous people.
Media and Publicity
A Star is Born had a huge amount of media and publicity around it, with the help of the massive names of Lady Gaga and Bradley Cooper. The campaign kicked off and grew publicity over a photo that was released when Cooper, Gaga and the crew were at Coachella shooting for the film as part of the live performances. As well as Cooper at Glastonbury shooting for the film.
Cooper also ran the film at a screening at the Tribeca Film Festival where he also had a live Q&A and talking about him on a personal level and what lead him to wanting to do directing. Gaga and Cooper also did lots of interviews on late night talk shows and other online interviews helping create anticipation for the movie. The release of the video for the famous song 'Shallow' in the movie a couple of weeks before the movie hit the cinemas created exhilaration for the fans.
There was also a billboard put up in LA of Lady Gaga but as her character Ally, just like the one in the movie. Which turned into a viral sensation. There was another music video released for a song that was in the movie which was released around the same time as the soundtrack, by taking some time to share this it was very strategic, building anticipation and creating the need to see the movie to have listened to the songs. The film became an award winning movie, winning 6 awards for best Actress, BAFTA award for best film music, Satellite award for Best Motion Picture and many more. These awards show the quality of the movie and how good it is. As well as winning awards Bradley Cooper and Lady Gaga also performed at famed award shows such as the Oscars, this was a massive publicity moment for the movie, as fans were stunned by the intimacy and how real the performance came across. This showed people how real and amazing the acting throughout the film was that it carried on through real life situations, as if the characters were real. Overall
The marketing campaign for this movie was insane and definitely doesn't disappoint, it shows how beautiful and realistic this movie really is and that it is a must see movie. The marketing campaign is quite interactive allowing fans to talk about it online and to join in with the captivating music throughout the film. The movie has been widely reviewed by many people who had a lot of expectations for the film. The critics believed that Gaga puts on an incredible performances almost making you forget who she really is in real life and making you connect with the character and that Cooper as a director and actor puts an emotional, realistic performance. This creates attention making people want to see this performance.
Although the movie didn't have too much advertisement for the film as they only really had one main trailer for the film instead of lots of small individual ones like many other films. As well as the posters they were all very similar and related to each other a lot with the colour schemes of them and how they were laid out.
Excellent research with comprehensive detail which shows your sound grasp of the different elements of the marketing campaign for A Star Is Born, including social media.
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